Vegan Strong Case Study: A Plant-Based Movement Through Event Video Coverage

Showcasing the Strength of Plant-Based Athletes at MR. AMERICA 3-Day Event

Vegan Strong is a non-profit organization dedicated to promoting a vegan lifestyle and demonstrating that plant-based protein can fuel competitive strength. Every year, Vegan Strong showcases their elite vegan athletes at major fitness events like the Mr. America competition in New Jersey and FitFest in Tampa, Florida, where they consistently earn top honors, walking away with over 50 medals across bodybuilding, CrossFit, kettlebell, and strongman competitions. Our team partnered with Vegan Strong to capture these moments and create powerful video content to raise awareness and funding for their mission.

Vegan Strong Bodybuilding athlete posing for a photo

Our Approach

We documented the three-day Mr. America event, capturing the athletes' performances, award ceremonies, and behind-the-scenes moments. To emphasize the organization’s impact, we conducted on-site interviews with vegan athletes, gathering their inspiring stories about competing at the highest levels on plant-based nutrition. We created social media videos showcasing their victories and dedication to the vegan lifestyle, designed to engage online audiences and spark conversations.

We also produced a polished event recap video specifically for Vegan Strong’s funders and donors, highlighting the organization’s success and the athletes’ accomplishments. These recaps demonstrated how donor support fuels meaningful participation in prestigious events and showcased the nonprofit’s ability to compete and thrive in a competitive sports environment.

The Impact

Our videos helped Vegan Strong increase their online engagement, attract new donors, and further amplify their message about the power of plant-based living. Their compelling event content continues to inspire athletes and supporters nationwide.

Conclusion

Partnering with Vegan Strong allowed us to demonstrate how powerful video storytelling can elevate a movement and drive meaningful support. By capturing their achievements and sharing their message, we helped expand their reach and impact. If you're looking to amplify your event's story, contact us to see how we can help.