How We Helped a 20-Year Annual Conference Expand Its Reach with Video Marketing
The National Community Reinvestment Coalition (NCRC) Annual Conference is a long-standing event that has brought together thought leaders and advocates for over 20 years. In 2024, NCRC aimed to elevate their marketing efforts by incorporating professional video content to extend the conference's reach and engagement. Our team was brought in to handle all media coverage for this pivotal event.
NCRC Just Economy Annual Conference 2024
Our Approach
We implemented a multi-camera setup in the main ballroom to capture keynote speeches and panel discussions. This provided continuous footage from multiple angles, ensuring full coverage of all main sessions. Outside the ballroom, we set up a media corner where we conducted interviews with attendees, gathering impactful testimonials that highlighted the conference’s influence.
In addition, we deployed a floating videographer and photographer throughout the venue to capture B-roll footage and event photos, documenting candid moments, breakout sessions, and behind-the-scenes action. This approach gave us a collection of content to repurpose for various digital platforms.
The Impact
Our content included highlight reels, testimonial videos, and social media clips, and broll stock footage giving NCRC valuable assets to promote the event and future conferences. These professional videos have enabled NCRC to reach a broader digital audience and showcase their work in a more engaging way.
Conclusion
Our team’s event coverage helped NCRC elevate their annual conference and amplify their message across multiple platforms. If you're looking to maximize your event's impact with professional video and media support, contact us to learn how we can help.
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