Events such as conferences, trade shows, panel discussions, and other speaking engagements often fall low in the grand scheme of things when it comes to your marketing strategy. But when done right, these events can serve as a great marketing and branding tool for your business. Make sure to maximize the potential to transform this event into a platform for brand awareness and consumer education. You need the power of a video production company in Philadelphia to make sure that you can expand your reach and gain maximum engagement ideas from these events.
In this guide, you will learn the best strategies to use in order to tap into the power of video production so you can make your next event shine.
Why Capture Your Next Event in Philadelphia with Video Production
Planning an event involves a lot of planning and work. Whether it is a small conference or a major product launching, make sure you achieve your goals for that event by increasing hype and promotion prior to the event date.
How do you achieve that? By filming your next event on video!
Before you begin your search for the best Philadelphia video production team to work with, here are the reasons why it’s worth the investment.
1. It extends the length and reach of your event.
Events are a powerful marketing tool for any business. But it has one major downside – they only make an impact for as long as the event is happening. When the event is done, the marketing potential ends with it.
However, this is the case only if you limit your event to in-person attendance. You can break the barriers and limitations of an in-person marketing event by recording it. Filming is a great way to exponentially extend the length and reach of your marketing event.
This means that even if the geographic reach of your event is minimal, you can still reach out to thousands of people when you tap into the power of video production.
There are two major advantages that you can gain when you record your next event on video (either live or not): 1) it extends the length of your event because it exists perpetually on your website or social media platform, and 2) it can extend the reach of your event since you can expose it to people who are unable to attend the event physically.
The above reasons alone are enough to convince you that filming your next event in PA is a smart choice. This is why video marketing is considered one of the most powerful marketing tools out there. It’s a gift that keeps on giving.
Having the video available on your website or social media will give you the opportunity to reach your target audience and help market your products or live-stream your business.
2. It provides dynamic content for your audience.
Long form content may be back in terms of the blogging industry, but to be honest, not everyone has the time to sit down and read a lengthy post. On the flip side, video is an easy-to-digest type of content. This makes it more dynamic and engaging for your audience to consume.
There are a lot of studies that back up the claim that video is more effective in driving sales to your business. Videos have been used as tutorial platforms on how to use a particular product or service or to discuss the background of a company. You can leverage the power of video production to engage your audience in a more dynamic way.
Plus, video is easy to distribute. You can share it on PR websites and with industry organizations so that everyone else in your industry can be updated about your latest event.
3. Event videos can work at any stage of the buyer journey.
Marketing to your target market is critical as you have to consider where they are on the buyer journey so you can implement the right marketing approach. Event videos are unique though. You can use it as evergreen content, and it can be integrated into any stage of the buyer’s journey.
For example, people who have just learned about your company can use your event videos to learn more about what you do. Moreover, it can also be effective for people who are at the final stage of their purchase decision. It’s a great way to add credibility to your brand and boost your conversion rate.
This is especially beneficial when you hire a professional video production team to cover your event in PA. It is a great way to increase your brand reputation and credibility.
Video Production Checklist for Your Event in PA
If you’re convinced to work with a video production company in Philadelphia for your next event, there are a few things you need to consider to make it a successful venture.
Planning – Make sure to communicate with the video production team about your goals for filming the event. This will enable them to plan ahead on how to best capture the event based on your intended use of the material.
Schedule List – Make sure the team is also updated on the full schedule for the event. That way, they know which speakers to capture and other highlights that you need them to focus on while filming to maximize marketing potential.
Event Program – Aside from the schedule, the video production team must also be made aware of the program of events. This will ensure that the video production goes seamlessly and that the virtual audience can witness the event as if they were there at the venue.
Repurposing – This is the main advantage of event videos: they can be repurposed as content for your website or social media. Make sure that you don’t just use event videos internally; make them available to as many people online as possible.
If you’re planning your next event, don’t forget to work with a video production team to film it. It’s a marketing tool that holds a lot of potential for your business, especially if you know how to optimize its use.
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